A bold new direction: Expanding innovation to cosmetics industry
At Vividye, we’re proud to announce our expansion into the cosmetics industry, building on our successful foundation in textile coloring and printing. This development leverages our deep expertise in innovative chemistry and sustainable coloring technology, opening new ways for application and broadening our impact.
Why expand into cosmetics?
Our decision to expand into cosmetics is driven by the opportunity to apply our advanced sustainable technologies in new ways. “Expanding our business into cosmetics represents a natural progression of our capabilities, aligning with our core mission to innovate responsibly” says Johanna Nissén Karlsson, our CEO. “The cosmetics industry offers tremendous opportunities to apply our deep-tech solutions on a broader scale.”
Sustaining innovation across industries
We have consistently led the way in sustainable coloring, enabling the development of sustainable coloring solutions that not only minimize environmental impacts but also prioritize people’s health. Integrating these innovations into the cosmetics market enables us to support beauty brands in creating products that are not only beautiful and effective but also meet rigorous sustainability standards.
“Our deep understanding of pigment technology allows us to customize our chemical solutions to tailor the specific product needs of each customer in the cosmetics industry,” explains our head of R&D Romain Bordes. “We are excited about the potential to introduce products that combine aesthetic appeal with environmental responsibility.”
Meeting the challenges of a new industry
The cosmetics industry faces distinct challenges, including stringent regulatory demands and high consumer expectations for product safety and environmental sustainability. Our approach involves modifying pigments to enhance desired characteristics, effectively controlling color outcomes to meet these specific demands. Our expansion strategy is designed to address these challenges head-on, providing cosmetic brands with innovative solutions that strengthens their competitiveness in a rapidly changing market.